Pedestrian and Storefront Safety

Since 2003, Rob has pioneered efforts for reliable, crash-tested safety barriers to protect people where they work, play, shop, and dine out.  Seeing the very large numbers of vehicle-into-building crashes and parking lot and pedestrian accidents, Rob proposed an ASTM standard in 2007.

The standard provides guidance property owners, architects, and planning officials  on how to specify and deploy high quality, crash-tested safety barriers to protect pedestrians, invitees, and employees of restaurants, shopping centers, and retailers.  ASTM F-3016 was published as a test standard in 2014. 

In 2012 Rob co-founded the Storefront Safety Council, which has brought attention to the frequency of vehicle-into-building crashes into stores, restaurants, offices, and public spaces.

​The Council has helped to lead the fight for local ordinances, test standards, and stronger building codes in numerous states and municipalities, as well as ongoing efforts nationally.   The Council maintains the largest database of private property vehicle-into-building crashes outside of government and the insurance industry.  The results of this research are published annually.

Rob has worked directly with mall owners, retailers, risk managers, and architects and engineers to bring this knowledge to any site where Americans work, play, shop and dine out! Vehicle-into-building crashes are not a “fluke” but a predictable reality; injuring and killing a significant number of people every year.
Services include:
  • Vulnerability and threat assessments
  • Parking lot and storefront safety review
  • Liability reduction plans
  • Safety barrier layouts and parking lot realignment recommendations
  • Third party evaluation of products and solution plans from manufacturers
​ABC NEWS, WORLD NEWS TONIGHT: "Out of Control: Cars Crashing Into Homes and Buildings Happens More Often Than you think!" (featuring Robert Reiter)
CBS 3 Investigates: "The Hidden Epidemic Of Storefront Crashes."  (featuring Robert Reiter)