Rob Reiter is an expert in matters involving life safety and security of the public, with an emphasis on the prevention of accidental or deliberate vehicle incursions into public areas and perimeter security at commercial or governmental facilities. 
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For over twenty-five years, Rob has worked on high security projects at diplomatic sites, professional sports venues, as well as commercial and municipal locations in several countries.  Rob is a national expert on the prevention of vehicle-born IEDs, truck attacks, and vehicle incursions as acts of terror, as well as lower profile but equally dangerous criminal acts using vehicles as weapons.  Working with clients, specifiers, and manufacturers, he assists with designs, testing, specification and proper implementation of vehicle barriers and protective design features on a wide range of projects.

In addition Rob has been an industry leader in efforts for clear and effective standards with ASTM and the Security Industry Association, along with other national organizations including the American Society of Safety Professionals.  
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In addition to his work in the fields of  high security and life safety, Rob has also be an expert witness in over 350 proceedings involving storefront crashes, a national problem which he has been studying since 2003.  In 2012, Rob co-founded the Storefront Safety Council to call attention to the thousands injured and hundreds killed in accidents at retail and commercial buildings and parking lots, and the need for building codes and safety barriers to protect the public from these all-to-common accidents where Americans work, play and shop.